Growing 5th edition of in-Vitality

Emerging trade show in the field of Italian nutraceuticals, it is a meeting point for industry experts and companies looking for new solutions, especially the development of food supplements and functional food ingredients, which are increasingly cutting-edge. 

This year, during Making Cosmetics, which takes place on 22 and 23 November 2023, from 9 a.m. to 6 p.m., at the Allianz MiCo facility, Gate 5, Hall 4, in Milan, the in-Vitality team is pleased to welcome 28 new exhibitors, including important industrial entities such as Biofarma Group and Award Winning Ingredient Ashwagandha KSM-66. 

This year, in-Vitality, with its 39% increase in exhibition space, reflects the continued growth and importance of the nutraceutical sector in Italy and its dominant role in Europe; in addition, the number of scientific content conferences offering in-training opportunities has increased to more than 12 hours. 

As an event that has always combined innovation, industry, and integration, it offers free high-level training with the collaboration of important industry associations: Integratori & Salute, Federchimica MIAF, Union Food and, for the first time, EHPM, European Federation of Associations of Health Product Manufacturers, whose mission is to highlight European authorities on the importance of innovation for the supplement industry. On the morning of the 22nd, in the Seminar Arena, these important associations come together for an update on innovation in the dietary supplement supply chain. This is followed, on the 22nd afternoon, by a seminar dedicated to regulatory toxicology and the support of dietary supplement to skin health and beauty: organised by Chimar, a team of experts is present, in collaboration with Customs Agency, Institute of Advertising Self-Discipline, and Catholic University, who talk about news from regulatory bodies, adverse events in botanicals, proper communication and promotion, non-EU import, efficacy, and clinical trials to prove it.

The second day concludes with Assoerbe offering a seminar with the objective of examining the regulatory framework, tools and ways to concretise the principles of sustainability within the production activities of natural products, and with NutraFocus, i.e. technical-commercial presentations offered by exhibitors to explain the efficacy and application of their ingredients by offering interesting solutions.

To optimise your time during in-Vitality, you can use the SpeedMeet matchmaking platform, thanks to which each visitor can connect, before the fair, with the exhibitors one wishes to meet and arrange customised B2B meetings, making the most of this networking opportunity.

360º experience: in addition to the rich scientific program, in-Vitality joins Making Cosmetics, an event dedicated to the science of cosmetics. Together they bring together more than 250 suppliers of ingredients and services for the entire wellness and beauty industry, from nutraceuticals and health to cosmetics and personal care. 

There’s still time to register and attend the free event. Just click on the link below:


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