PARTNERS

Cereal snackers want on-the-go products

Cereal products are no longer just a morning staple to be served in a bowl with milk. A new Canadean survey finds that UK consumers want cereal they can graze on throughout the day and while on-the-move.

A new survey of 2,000 UK adults by Canadean Consumer has revealed that a total of 33% of UK consumers snack on cereal, without milk, throughout the day, with 5% of people saying they do this daily. Those aged 20-24 years old are the most likely to graze on cereal throughout the day (59%), while those aged 25-29 years old are the most likely to say they do this daily (18%). This highlights a huge opportunity for cereal manufacturers to look to target new consumption occasions beyond cereal in a bowl.
Kellogg’s has capitalised on this emerging market in the US with the launch of snack pouches housing some of its most popular cereals including: Fruit Loops, Krave, Apple Jacks and Corn Pops. The products provide a convenient snacking option for eating while on-the-go and are likely to appeal to lunchbox occasions for both adults and children.
Bags of cereal designed for snacking on throughout the day are something that adults in the UK are keen to see on their retail aisle. A total of 46% of those who snack on cereal during the day would like to see product launches that help accommodate such snacking occasions.
Analyst at Canadean, Kirsty Nolan, says: “The concept really is win-win for the manufacturers as with little capital investment a huge number of new snacking occasions can be created. Moreover, consumers are willing to pay a premium for convenient products which can easily be consumed while working or commuting.”

LATEST NEWS

Non-chlorine detergent formulations as an alternative for unpasteurised milk removal from stainless steel surfaces

  Hygiene is a major concern in the dairy industry, and detergents based on hypochlorite have commonly been utilised for cleaning-in-place (CIP) regimes. However, due...

Black soybean cooking water powder as a novel clean-label ingredient

  Black soybean cooking water (BSCW), a by-product of the soybean paste industry, is a novel foaming and emulsifying material. Its application, however, is limited...

The July issue of “Tecnica Molitoria” is now available

  In this issue you can find a scientific study about the on the production process and applications of malted and decorticated bean flour. Following, we...

ASCOLTATE IL PODCAST DI "ALIMENTI FUNZIONALI"

DOVE TROVARE LE NOSTRE RIVISTE

8-12/09/2024, RIMINI
24-26/09/2024 - NORIMBERGA, GERMANIA
9-12/10/2024 - MILANO
16-17/10/2024 - VERONA
17/10/2024, BERGAMO
28-31/10/2024, SHANGHAI, CINA
4-7/11/2024, PARIS, FRANCIA
5-7/11/2024 - DUBAI, EAU
6-7/11/2024 LA ROCHELLE, FRANCIA
12-15/11/2024 MILANO
18-20/11/2024 - SAHANGHAI, CINA
19-21/11/2024 - FRANCOFORTE, GERMANIA
20-21/11/2024, MILANO
24-26/11/2024 - NORIMBERGA, GERMANIA
26-28/11/2024 BORDEAUX, FRANCIA
18-22/01/2025 - RIMINI
2-5/02/2025 - COLONIA, GERMANIA
5-7/02/2025 - BERLIN, GERMANIA
16-18/02/2025 - RIMINI
23-25/02/2025 - BOLOGNA
16-18/03/2025 - DÜSSELDORF, GERMANIA
13-15/04/2025 RIYADH, ARABIA
24-26/04/2025 - ISTANBUL, TURCHIA
5-8/05/2025
13-15/05/2025 PARMA
18-22/05/2025 - DÜSSELDORF, GERMANIA
20-22/05/2025 - BARCELONA, SPAGNA
27-30/05/2025 - MILANO

CATALOGO LIBRI

CATALOGO RIVISTE