Ready to Unlock the Taste into Meat Alternatives?


It’s evident that an increasing number of European consumers are choosing more often to eat plant-based meat alternatives. The preferences for consumption are on constant change and today it becomes more important than ever to understand what the plant-based consumer really wants.

In Kerry we have recently carried out a comprehensive study of over 3500 plant-based consumers to understand how their world is changing.

It emerged that the largest part of Italian plant-based consumers is choosing plant-based attracted by the novelty of the category and because “it gives them more exciting options to choose from”.  The naturalness of the product is a key influencing factor for consumption and price is seen as the main barrier.


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A Great Taste Experience is Crucial

Unsurprisingly, our research also highlights that the plant-based consumer is not open to compromise on taste. Taste is the most important factor when evaluating a plant-based product and it’s also the main driver for repurchase.

However, delivering a great taste experience is highly complex and in plant-based foods it is inherently more challenging because the bar is set high with meat as the benchmark.

Flavour alone is not enough to satisfy customers. Consideration must be given to the entire taste experience including texture and mouthfeel. 


Click here to learn more about taste in plant-based


Overcome the Main Taste Challenges in Meat Alternatives

A first taste challenge with plant-based meat alternatives is managing the off-notes associated with plant bases. If not managed, these can turn off the consumer after the first bite. Tastesense™ Masking can help you to reduce the bitterness, the cardboardness and the beaniness of plant-based proteins.

The plant-based consumer often expects the enticing eating experience typical of meat in a plant-based meat alternative. This can be difficult to achieve without the right solutions. Our Authentic Savoury™ natural flavours builds on Kerry’s food heritage and culinary expertise to provide an authentic savory, beef, poultry, and pork eating experience.

Smoked and grilled are among the most popular flavours but incorporating the charred and roasted notes without overpowering the authentic taste can result into a challenge. Authentic Savoury™ natural flavours and Kerry Red Arrow™ Smoke transform food with time and heat, creating industry leading smoke, grill, and cooking method solutions. 

Meat alternatives need to be juicy and succulent to impress the plant-based consumer. Authentic Savoury™ Umami and Kokumi can help your products to deliver succulence and juiciness along with an Umami and Kokumi sensation for a more authentic meat-like experience.


Click here to learn more about meat alternatives



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About Kerry
Kerry is the world’s leading taste and nutrition partner for the food, beverage and pharmaceutical markets. We innovate with our customers to create great tasting products, with improved nutrition and functionality, while ensuring better impact for the planet. Our leading consumer insights, global RD&A team of 1,100+ food scientists and extensive global footprint enable us to solve our customers complex challenges with differentiated solutions. At Kerry, we are driven to be our customers’ most valued partner, creating a world of sustainable nutrition, and will reach over 2 billion consumers with sustainable nutrition solutions by 2030. For more information, visit our website


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