Netherlands Bakery & Cereals Shows Stunted Growth

According a recent study conducted by Canadean, weak consumer spending among Dutch consumers means the value of most categories in the Bakery and Cereals sector in the Netherlands will rise by no more than a CAGR (compound annual growth rate) of 2.4%, except in the case of Energy Bars and Morning Goods, which are bucking the trend with value CAGRs of 3.1% and 3.2% respectively. However, despite the relatively rapid growth in these categories, Bakery and Cereals will be one of the slowest growing Food sectors in the Netherlands.

In the Dutch Bakery and Cereals sector overall, Bread and Rolls has the largest value share of 36.9% and volume share of 45.4%, followed by Cookies (Sweet Biscuits) with a value share of 17.5% and a volume share of 18.3%, and Breakfast Cereals with a value share of 14.0% and a volume share of 10.9%.

In terms of value growth during 2012-2017, Morning Goods is forecast to have the largest CAGR, of 3.2%, followed by Energy Bars with a CAGR of 3.1% and Breakfast Cereals with a CAGR of 2.4%. Meanwhile, volumes are projected to witness stronger growth in 2012-2017, with Cookies (Sweet Biscuits) forecast to have a significant volume CAGR of 5.0%, followed by Dough Products with a CAGR of 4.9% and Energy Bars with a CAGR of 4.2%.


Hypermarkets & Supermarkets remain the most valuable, Convenience Stores grow the fastest


Hypermarkets & Supermarkets is the Dutch Distribution Channel with the largest share of the Bakery and Cereals sector, with more than twice the value of the second largest Distribution Channel, Food & Drinks Specialists, and the third largest Distribution Channel, Convenience Stores, which showed the most growth in the sector. 

In terms of growth, Hypermarkets & Supermarkets and “Dollar Stores”, Variety Stores & General Merchandise Retailers were the second and third-fastest growing channels, with growth just short of that recorded by Convenience Stores.


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