PARTNERS

Five packaging trends in 2017

Looking ahead to 2017, Mintel has announced five key trends set to impact global packaging markets during the next year, including implications for consumers, brands, retailers and package manufacturers.

“Consumers often and easily get caught up in the unending ebb and rapid flow of commercial fads, social issues and branded messages. With so much clutter constantly vying for their attention, packaging becomes white noise – an often silent, but steady force in consumers’ daily lives.  However, the impact of the combination of superior structures and succinct branding, the way packaging and our mobile devices are becoming inextricably intertwined, and the way brands are using packaging to reach out to consumers beyond their traditional categories – to include the influence of online shopping – is having more of an impact than consumers realize, at least for now,” said David Luttenberger, Global Packaging Director at Mintel.

 

The [Re] Union of Package Structure and Branding

The time is now for brands to roll out unique packaging structures that not only differentiate on shelf, but also help form and support brand identity.

 

The Face and Role of Packaging Online

As e-commerce grows, brands must explore both the opportunities and threats that this can bring, as the shift from in-store to in-home shopping becomes a core part of the packaging design conversation and brief.

 

Packaging Gets Smart, Active and Intelligent

While there is a lack of standardized definitions for smart, active, intelligent and even mobile-enabled packaging, there are still clear and measurable connections with consumers and in some cases, it is even saving lives.

 

The Experience of Packaging

Packaging design has become dominated by the need for brand recognition and variant identification and information. Consumers are increasingly looking for brands to entertain and engage them.

 

Extend My Brand

Price is a key factor in consumers’ purchasing decisions, but brand trust also plays a pivotal role. Brands can leverage trust to create loyalty and extend a product portfolio well beyond traditional categories.

 

 

LATEST NEWS

The latest issue of “Industrie delle Bevande” is now available

  In this issue, you can find more novelties seen at BrauBeviale, in efficiency, circular economy, digital tech, and the reportage of the visit in...

Regulation EU 2024/1002 as regards the maximum levels of perchlorate in beans

  Commission Regulation (EU) 2024/1002 of 4 April 2024 amending Regulation (EU) 2023/915 as regards the maximum levels of perchlorate in beans (Phaseolus vulgaris) with pods

The April issue of “Industrie Alimentari” is now available

  In this issue, we publish a study on traditional PAT agri-food primo-sale cheese, to recover a version as close as possible to the ancient...

ASCOLTATE IL PODCAST DI "ALIMENTI FUNZIONALI"

DOVE TROVARE LE NOSTRE RIVISTE

11-14/04/2024 - COLONIA, GERMANIA
17/04/2024 - BERGAMO
30/04-02/05/2024 RIYADH, ARABIA
7-10/05/2024 - PARMA
7-10/05/2024 - BARCELONA, SPAGNA
14-16/05/2024 - GINEVRA, SVIZZERA
28-29/05/2024 - MONACO, GERMANIA
28-30/05/2024 PARMA
6-7/06/2024 - PARMA
12-15/06/2024 - BANGKOK, TAILANDIA
18-21/06/2024 - SHANGHAI, CINA
8-12/09/2024, RIMINI
24-26/09/2024 - NORIMBERGA, GERMANIA
9-12/10/2024 - MILANO
16-17/10/2024 - VERONA
5-7/11/2024 - DUBAI, EAU
6-7/11/2024 LA ROCHELLE, FRANCIA
12-15/11/2024 MILANO
18-20/11/2024 - SAHANGHAI, CINA
19-21/11/2024 - FRANCOFORTE, GERMANIA
24-26/11/2024 - NORIMBERGA, GERMANIA
26-28/11/2024 BORDEAUX, FRANCIA
18-22/01/2025 - RIMINI
2-5/02/2025 - COLONIA, GERMANIA
5-7/02/2025 - BERLIN, GERMANIA
23-25/02/2025 - BOLOGNA
27-30/05/2025 - MILANO

CATALOGO LIBRI

CATALOGO RIVISTE