Setting up a complete bakery production in the Balkans



When Violeta, the manufacturer of cosmetics and hygiene products, acquired biscuit producer Lasta, Germany-based packaging machine manufacturer Schubert provided support not only with its line technology for the sweet baked goods, but also with a great deal of expertise and packaging development.


For Violeta, biscuits and wafers were new territory. The old Lasta hall was practically a shell, Violeta had to start from scratch. Therefore, the right expertise was needed – both for the production processes and for packaging the baked goods. They commissioned Schubert to supply a packaging solution that could guarantee high flexibility in the processing of different baked goods, fast format changes, as well as high performance and the handling of large quantities. 


In terms of equipment, three robot-assisted machines were supplied: a flowpacker, a cartoner for flowpacks and a cartoner for pouches. In practical terms, a variety of cartons and flowpacks were initially required, and they had to be as sustainable as possible. Thanks to its flexible sealing technologies in the Flowpacker, Schubert succeeded in making paper-based packaging material possible even for the flowpacks and demonstrated the advantages of the company’s flexible packaging machine design: The result is an output of up to 520 products per minute with four different formats. 



The packaging machine manufacturer took advantage of the opportunity to explore the limits of processing paper-based films and succeeded in achieving a significant increase: Instead of the previous 20, up to 44 metres per minute are possible. The casepacker for packing the pouches was also modified to be able to fully cover the maximum output of the ovens even without the flowpacker. The additional output in all packaging processes, as well as the holistic package consisting of consulting, packaging development and line technology, Schubert succeeded in fully satisfying Violeta. 



About Gerhard Schubert GmbH

Gerhard Schubert GmbH is the globally recognised market leader in top-loading packaging machines (TLM). The family business from Crailsheim (Baden-Württemberg, Germany) relies on a combination of simple mechanics, intelligent control technology and high modularity for its digital, robot-based packaging machines. With this philosophy and its own culture of innovation, the company has been treading completely independent technological paths for over 50 years.

With its TLM technology, the machine manufacturer provides its customers with future-proof packaging machine solutions that are high-performance, easy to operate, flexible in terms of format conversion and stable in function. The TLM packaging machines package products of all types and industries – from food, confectionery, beverages, pharmaceuticals, cosmetics to technical articles – into trays, cartons, cases, or flow-wrap bags.

Well-known brands such as Ferrero, Nestlé, Unilever and Roche rely on automation solutions from Schubert, as do numerous small, medium-sized and family-run companies. Founded in 1966, the group of companies, now managed by the second generation, employs 1,600 people.

Gerhard Schubert GmbH Verpackungsmaschinen

Industriegebiet Südost
Hofäckerstraße 7 – 74564 Crailsheim
Tel.: +49 7951 400-0


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