The Future of Nutrition Summit at Vitafoods Europe 2024


Featuring top-flight experts and industry leaders, such as Huel, Holland & Barrett and more, the Future of Nutrition Summit returns to Vitafoods Europe, highlighting the health, retail and NPD trends set to shake-up the nutrition industry


Speakers have been announced for the Future of Nutrition Summit (13 May, Marriott Hotel, Geneva) at Vitafoods Europe 2024 – the leading global event for the nutraceutical, functional food and beverage, and dietary supplements community. The exclusive paid-for, one-day Summit will return to Geneva this May, taking place a day before the main Vitafoods Europe 2024 show floor opens. Featuring visionary leaders and experts from some of the industry’s leading brands, the Summit will offer future-facing insights into the next frontier of health and nutrition, and will cover three core growth areas for the sector:

  • Future of health: exploring advancements in diagnostics and research – including the intricacies of the microbiome, healthy ageing, and the ever-evolving debate between inherent traits versus environmental influences.
  • Future of product development – including the future consumer, the impact of digital transformation on the nutraceutical industry, and how artificial intelligence will guide future product discovery. 
  • Future of retail: unravelling the future of shopping – exploring the role of artificial intelligence, augmented reality, and personalised e-commerce, as well as how retailers can tap into consumers’ wellness journeys.


Speaker highlights: insights to light the way

Following its successful debut at Vitafoods Europe last year, the Future of Nutrition Summit agenda is specially tailored to meet the needs of businesses aiming to be at the frontline of nutraceutical innovation. To empower nutrition brands, the Summit will feature forward-looking content exploring the groundbreaking advancements anticipated to disrupt the industry for years to come. Alongside leading-edge content, attendees will have the opportunity to network with C-level experts from a diverse range of disciplines and industries, including food science, innovation, sustainability, retail, nutrition and public health, as well as startups / scale-ups and investors.


Go discover the future

“Introducing the Future of Nutrition Summit to Vitafoods Europe has enabled us to continue our mission of pushing the boundaries of innovation and improving the health and wellness of future consumers. And the feedback last year on the quality of insights was incredibly positive,” says Julien Bonvallet, Group Brand Director at Informa Markets.This year, we’re looking more closely at the evolution of product development and retail. The way we consume products is radically transforming. For example, young consumers increasingly shop for their health products through social media, such as on TikTok. So, this year’s agenda brings together the industry’s brightest minds, drawing on a wealth of knowledge from all corners of the industry, to discover what will resonate with the next generation of nutrition product consumers.”

“Collaboration is key to unlocking the future of nutraceutical innovation,” adds Bonvallet. “The Future of Nutrition Summit is a unique opportunity for futurist thinkers to discover valuable insights to help their businesses evolve – and lead – in an ever-changing industry. We believe sharing these ideas is where the future of nutrition begins – for those who want to lead the way, this year’s Summit is not to be missed!”

Tickets are now on sale for the Future of Nutrition Summit at Vitafoods Europe 2024 – to secure your place, or learn more about the agenda, visit:


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