Americans are buying less canned/preserved food. This is because the improved state of the US economy has given consumers the means to pursue healthy living, which does not include canned foods. The high sodium content and processed feel of canned foods does not coincide with the American vision of healthy eating, and the low price point of canned foods, which gave Americans the affordability they needed during the recession, has also given the products an association with poor quality. Canned/preserved food recorded a retail volume decline in 2013, with no positive growth expected up to and including 2018 over the forecast period. These data can be found in the latest report published by Research and Markets Ltd.
Competitive Landscape
The Campbell Soup Company continued to lead sales in 2013 due to its very strong position in the US$4 billion canned/preserved soup category. Its standard brand of soup, Campbell’s Soup, is also the leading canned/preserved food brand with sales of US$2.1 billion in 2012 and US$2.2 billion in 2013.
Prospects
The trend towards consuming less canned/preserved food began when the US economy started to recover in 2010, and decline is expected to continue through 2018. However, despite the expected 2% decline in volume sales over the forecast period, retail sales value is predicted to increase relatively aggressively by 4% in the same time period. This value growth will come from increased pricing, as companies gear their products towards serving small, but healthy and nutritious, portions.
Overview
In this report, it is possible to discover the latest market trends and uncover sources of future market growth for the Canned/Preserved Food industry in USA; find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
The Canned/Preserved Food in USA market research report includes:
– Analysis of key supply-side and demand trends
– Detailed segmentation of international and local products
– Historic volumes and values, company and brand market shares
– Five year forecasts of market trends and market growth
– Robust and transparent market research methodology, conducted in-country.
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