Exhilarating flavours to lead us into this post-pandemic world
Foodarom, Canada’s most innovative flavour company, is excited to share its 7th annual edition of Flavor Trends, for the year 2022, with a focus on the societal shift seen in this new post-pandemic reality: learning to re-live again.
The world is slowly starting to move away from the despair and low morale of previous years and dive into a new era filled with energy and positivity. Guided by this core hyper bliss felt across the board, Foodarom is excited to welcome this breath of fresh air with its two newest flavours: Tangerine Berry Bliss and Lotus Fantasy Punch.
Hyper Bliss is about recapturing emotion, fueling a joyful life. It is about freeing your inner self in a flavourful way, adding fantasy, and giving free rein to a singular creativity that liberates!
This year’s flavours capture the new hyper bliss mindset with two key emotions:
- JOYFUL
- MINDFULNESS
Joyful
Consumers have a new appetite for discovery and experimentation and Tangerine Berry Bliss perfectly feeds this desire for creativity. “The consumers today are different from previous years and that has a lot to do with the pandemic. As we are moving forward, people are looking to rejoice and feel happiness again,” says Noémie Loiselle, Marketing and Commercial Group Director, Foodarom. “Their expectations have changed, including for products. They want improvement and joy, even in flavour.” Developed by Foodarom’s team of flavourists, Tangerine Berry Bliss features a variety of fruity elements, creating a swirl that is both fresh and full. With the addition of cardamom, the blend is magically elevated to a richer flavour, feeling more festive and vibrant.
Mindfulness
“Health has been the top priority. We see more of a focus on slowing down, breathing, and incorporating wellness into daily living. It is all about taking back control by letting go and learning to re-live again. That is what we were trying to demonstrate with this new flavour.” Lotus Fantasy Punch is taking this eagerness for liberation and nourishing it. With delicate floral from the lotus flower and a spark of fruit from punch, it is truly awakening the senses to a mindful sensorial experience.
The entire Foodarom team has joined forces to push the boundaries and create flavours that fit today’s narrative. We are committed to fueling and feeding this new appetite for life. To learn more about these flavours, visit: www.foodarom.com
About Foodarom Inc.
Founded in 2006, Foodarom is an innovative Canadian company specializing in the creation and manufacturing of distinctive and leading-edge flavour solutions. Now a member of Glanbia Nutritionals, a world leader in nutritional solutions, Foodarom has more than 130 employees, with its head office located in Montreal. Production facilities and R&D centers are located in: Salt Lake City in the US; and in Bremen, Germany and Milan, Italy in Europe.
Source: Noémie Loiselle, Marketing and Commercial Group Director
Foodarom
Luisa Elena Rodriguez
Via Santa Valeria 48, 20831 Seregno – MB – Italia
Tel. +39 0362 287539e-mail: lerodriguez@foodarom.com
www.foodarom.com
