Global trends and forecasts on frozen bakery market

According to the latest report published by Research and Market agency, the global industry has been on a higher growth trajectory for the last few years. The growth is largely fuelled by hectic schedules and rising awareness of nutritional facts amongst people. The market has grown considerably in recent times and is expected to continue its growth in the future. For instance, bread is considered as one of the leading staple foods worldwide.
Factors such as availability of a variety of bakery products and quality demand of buyers have encouraged quite a few leading frozen bakery product suppliers to expand their chain across the world. There has been a considerable rise in the number of over-the-counter and retail bakeries. Better value for money and new gender behaviour are a few of the other reasons for the increase in consumption of products.
The world is witnessing an increase in the number of bakery businesses, with consumers opting for the more reasonably priced frozen bakery products to other baked fast foods. The segment is anticipated to show robust growth in North America and Europe. Consumers are also benefited with the purchase of frozen bakery, as it is easy for them to keep it for a longer period of time. The growth of this market segment banks on consumer preference for a convenient alternative to freshly baked products. This growth will be maintained in the future with an opportunity to produce new specialty bakery with plenty of innovation for health-conscious consumers.
Frozen pizza crust comprises of important share of 32.2% of the total market. Frozen breads hold almost 25.5% of the total market followed by frozen pastries with 15.5% share. Europe forms the largest segment of the market in 2012. It is poised to grow at a steady CAGR of 6.9% over the forecast period. North America is estimated to be the second largest market due to increase in demand for processed food and busy life-styles of the population. Asia-Pacific is projected to gain the fastest growth of 7.7% during the concerned period. In the Asia-Pacific region, the people are introduced with frozen bakery in recent years, so the growth rate in this region would be the highest. Good quality products containing nutrients are making foray in a big way with the growing food processing industry in this region.


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