Non-alcoholic drinks market: trends and forecast

Non-alcoholic beverages, also known as ‘virgin drinks’, refer to beverages, which have less than 0.5% alcoholic content by volume. Soft drinks, juices, ready-to-drink tea and coffee, bottled water, and energy drinks are the most-consumed non-alcoholic drinks globally.
Changing customer needs and introduction of new flavors and product variants are the major factors driving demand for non-alcoholic drinks according the latest report from Transparency Market Research. With large number of upcoming business utilities in power, construction and automotive sector in developing countries, the per-capita income is expected to increase over the forecast period, thereby increasing the disposable income of the regions. Increasing disposable income in emerging economies is expected to have high impact on demand for non-alcoholic drinks in the long run.
North America is the largest market for non-alcoholic drinks globally closely followed by Asia Pacific. The U.S. is one of the major markets for non-alcoholic drinks in North America. However, in recent times owing to increasing health awareness the demand for non-alcoholic drinks has decreased considerably, especially among the younger population. Due to this, non-alcoholic drinks market in North America is expected to have a stable growth throughout the forecast period. Apart from this, increasing awareness about obesity is also one of the major factors restraining the demand for non-alcoholic drinks in North America. The major manufacturers in the non-alcoholic drinks market have introduced zero-sugar and diet drinks which meet the consumers’ demands of reduced calories to cater with changing consumer requirements.
Asia Pacific is also one of the fastest growing markets for non-alcoholic drinks. Rapidly changing lifestyle and increasing disposable income are some of the major factors fueling the demand for non-alcoholic drinks in Asia Pacific. Emerging economies such as India, China and Singapore among others are some of the major markets for non-alcoholic drinks in Asia Pacific. Owing to these factors, Asia Pacific is expected to be one of the largest markets for non-alcoholic drinks in the long run.
Apart from this, increasing health awareness among consumers in Europe the demand for non-alcoholic drinks is expected to decrease considerably in the forecast period. However, with the introduction of diet and zero sugar drinks the customer perception is expected to change in the forecast period fueling the demand for non-alcoholic drinks in Europe. Apart from this, the demand for non-alcoholic drinks in Rest of the World is also expected to increase considerably in the forecast period. Brazil, Argentina, Chile and Saudi Arabia among others are some of the major markets for non-alcoholic drinks in this region.
A.G. Barr, plc. (U.K.), Dr. Pepper Snapple Group, Inc. (U.S.), Dydo Drinco, Inc. (Japan), Attitude Drinks, Inc. (U.S.), LiveWire Ergogenics, Inc. (U.S.), Calcol, Inc. (U.S.), Danone (France), Nestlé S.A. (Switzerland), PepsiCo, Inc. (U.S.) and The Coca-Cola Company (U.S.) are some of the major players operating in the non-alcoholic drinks market.
This report has been segmented by product and geography and it includes the drivers, restraints, and opportunities (DROs), Porters Five Forces analysis, and supply chain of the non-alcoholic-drinks market. The study highlights current market trends and provides forecasts from 2014 to 2020. Average selling prices (ASP) across all product segments and packaging sizes are also covered within the scope of research. We have featured the current market scenario for the non-alcoholic drinks market and identified future trends that will impact demand for non-alcoholic drinks during the forecast period.
By product, the market has been segmented into soft drinks, bottled water, tea and coffee, juice, and dairy drinks. By geography, the market has been segmented into North America, Europe, Asia-Pacific, and RoW. The study also covers major countries such as the U.S., Canada, the U.K., Italy, France, Poland, Germany, Netherlands, Hungary, India, China, Japan, Australia, Brazil, and the Middle East. The report provides the current market size and anticipates its status over the forecast period.
The report also analyzes macro-economic factors driving and inhibiting growth in the non-alcoholic drinks market. Porter’s Five Forces analysis offers insights into the market competition across its value chain. The market attractiveness analysis provided in the report highlights key-investing areas in this industry. The report will help manufacturers, suppliers, and distributors to understand the present and future trends in this market and formulate strategies accordingly.


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