Trend of the Chinese Bakery Industry

Research and Markets company has recently analysed the Chinese bakery industry. This report firstly conducts preliminary analysis on the development of China’s bakery food industry, and mainly reveals the development stage, development characteristics and major existing problems; and then, this report conducts a profound analysis on the development of China’s bakery market, which involves the aspects of market scale, regional development, competitive landscape, consumption, operating commercial activities and prevalent trend; next, this report conducts a specific analysis on the industry operation strategy and development of key enterprises; at last, it gives a professional analysis on the future development trend of China’s bakery food industry, which can provide investors with decision-making reference. 
In 2012, there were nearly 1,100 bakery food manufacturing enterprises own above designated scale, and the industry’s total assets amounted to CNY 94.418 billion, increased by 14.95% year-on-year; the main business income reached CNY 188.663 billion, increased by 18.79%; total profit reached CNY 15.9438 billion, increased by 25.16%. 
In recent years, the annual sales growth rate of China’s bakery food industry has remained at more than 10%, which was much higher than the average growth rate of the food industry; China’s bakery food industry has entered rapid development period. The industry scale is expected to reach CNY 213 billion by 2013, especially in the second and third-tier cities, the growth rate is expected to maintain 30% in the next five years. 
In recent years, the well-known brands in foreign countries, Hong Kong and Taiwan have entered China’s market vigorously, which has set a positive example for domestic brands. Starbucks, Bread Talk and other major brands improved their products quality continuously, and also accelerated the product R&D, strengthened promotion efforts, so as to grasp the market share in China’s bread market. As for domestic brands, in addition to Ganso, Holiland and other powerful national brands, Shanghai Christine, Ningbo New Maxime and other local brands developed rapidly, and also expanded to surrounding areas. With the implementation of market access system, the entry threshold of the bakery industry continues to increase. The domestic market has left the vicious competition of “price war” and entered the healthy competition track which takes product quality and R&D as the core. With the increase of consumer income and the enhancement of brand awareness, the bakeries which have no characteristic and excellent product will withdraw from the market gradually.


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