From Europe to the United States, Singapore, Japan, Eurasia and emerging African markets. Veronafiere accelerates its strategic plan for the 54th edition of Vinitaly which returns “sold out” – with more than 4000 exhibiting companies -next 10 -13 April. The campaign already underway involves 60 countries in the promotion, communication and incoming programme implemented by Veronafiere S.p.A and ICE-Trade Agency sharing not only a total investment of 3 million euros but also the selection of a business list of 500 top buyers from all over the world, joining thousands of trade operators. from Italy and abroad.
“We are seeing a high rate of trust and expectation from international operators and exhibitors alike. Currently,” the CEO of Veronafiere, Giovanni Mantovani, added, “we have already confirmed delegations from areas in Canada and the USA, especially the Midwest, West Coast and Texas, as well as Singapore, Malaysia and, for Europe, the United Kingdom, Scandinavian countries, Denmark, the Netherlands, Germany, Switzerland and some of the most interesting Eastern European countries, starting with Poland. Furthermore, we are working closely with the Ministry of Foreign Affairs to create a specific corridor with Japan to encourage attendance by Japanese operators. We are receiving very positive feedback from the Eurasian region and markets potentially interested in Italian wine. All the more, we recently concluded a strategic collaboration agreement with a number of exhibitors to implement another special incoming promotion plan involving an investment of 1 million euros.”
Veronafiere is also organizing Vinitaly roadshows with 3 international stop-offs foreign stages, once again in synergy with ICE-Trade Agency and the Ministry of Foreign Affairs, which included the trade show brand promoting wine through the “Italy is simply extraordinary: Be IT” campaign running since last November on 26 target markets for Made in Italy.
Shenzhen (26 February) will open the Vinitaly roadshow calendar, followed by Moscow (3 March) with a press conference and walk-around tasting scheduled at the end of the VIA-Vinitaly International Academy courses. It will be the turn of New York on 8 March, followed by London (14 March) and Munich (17 March), while Chengdu will close the promotional tour (March 20-23) during the run-up to the 54th Vinitaly, scheduled alongside Enolitech, the international exhibition of technologies for the production of wine, olive oil and beer, and Sol&Agrifood, the exhibition dedicated to quality agro-foods.
