PARTNERS

Innovative positioning drive the nuts market forward

The share of nuts in global snack foods launches has risen steadily in recent years as nuts have found increasing favour as convenient and nutritious snacks and technology has allowed development of the value-added category in particular. According to Innova Market Insights, nuts and seeds accounted for over 37% of snack foods launches in 2013, with savoury or salty snacks taking the remainder. Nuts’ share has grown in recent years, rising from less than 36% in the previous 12-month period and from just over 32% five years ago. 
The share of nuts in the snack foods category varies markedly from country to country. There are particularly high shares in Continental European markets, such as Spain, France and Germany, where nuts are traditionally eaten as a snack. Lower shares occur where there is a traditional dominance of potato crisps, particularly the UK and the US. This is also true to an extent in terms of product activity, with Western Europe seeing the highest penetration of nuts, equivalent to 40% of total snacks introductions. The US sees a more modest 32%, which is well behind the global average.
 “The packaged snack nuts market has seen mixed fortunes in recent years,” according to Lu Ann Williams, Director of Innovation at Innova Market Insights. “With some difficult times in the market for standard salted peanuts and other commodity-style lines, but rising interest in value-added products, such as natural, flavoured and premium lines, and branding,” she adds.
 “Exotic nuts, such as Brazils, macadamias, pistachios and pecans, are increasingly being used to add value and interest in the market,” Williams reports, “while nut mixes have moved into whole new areas in terms of ingredients and away from their traditional reliance on seasonal sales.” 
Interest in health has also been a key driver in the market in recent years, with the growing positioning of nuts as a healthy snack. Nuts are suitable for year-round consumption, both as an impulse snack and as a planned snack for sharing during in-home family and social occasions. 
Ongoing interest in the health attributes of nuts resulted in one-third of global launches in 2013 being positioned on a health platform of some kind, rising to over 60% in the US. Naturalness was a key area of interest and led in terms of claims. Nut launches marketed as one or more of organic, natural or additive-/preservative-free featuring on nearly 19% of total launches, while fibre, protein and low sodium claims were also popular, used on nearly 6%, over 4% and just under 3% of launches, respectively.
Williams concludes: “while innovation opportunities have traditionally seemed more limited in nuts than in some other sectors of the snacks market, it would appear that this may no longer be the case. Technological improvements have allowed the development of much more complex and sophisticated flavours and coatings and a range of more user-friendly packaging formats, including resealable cardboard cans, plastic and aluminium pouches and, plastic jars, as well as the more traditional flow-wrapped bags.”

LATEST NEWS

The latest issue of “Industrie Alimentari” is now available

  In this issue, we publish a scientific evaluation dedicated to the lupine as an ingredient in bread-making, and the effects on the physico-chemical properties...

Regulation EU 2024/1451 as regards certain food additives

  Commission Regulation (EU) 2024/1451 of 24 May 2024 amending Annex II and Annex III to Regulation (EC) No 1333/2008 of the European Parliament and of the Council as...

Enoberg celebrates 40 years!

  1984-2024: a story of courage and passion   In 2024 ENOBERG blows out 40 candles. An important achievement that rewards the commitment, professionalism and determination of those...

ASCOLTATE IL PODCAST DI "ALIMENTI FUNZIONALI"

DOVE TROVARE LE NOSTRE RIVISTE

8-12/09/2024, RIMINI
24-26/09/2024 - NORIMBERGA, GERMANIA
9-12/10/2024 - MILANO
16-17/10/2024 - VERONA
5-7/11/2024 - DUBAI, EAU
6-7/11/2024 LA ROCHELLE, FRANCIA
12-15/11/2024 MILANO
18-20/11/2024 - SAHANGHAI, CINA
19-21/11/2024 - FRANCOFORTE, GERMANIA
24-26/11/2024 - NORIMBERGA, GERMANIA
26-28/11/2024 BORDEAUX, FRANCIA
18-22/01/2025 - RIMINI
2-5/02/2025 - COLONIA, GERMANIA
5-7/02/2025 - BERLIN, GERMANIA
16-18/02/2025 - RIMINI
23-25/02/2025 - BOLOGNA
16-18/03/2025 - DÜSSELDORF, GERMANIA
18-22/05/2025 - DÜSSELDORF, GERMANIA
27-30/05/2025 - MILANO

CATALOGO LIBRI

CATALOGO RIVISTE