The closing ceremony of the 26th edition of the Mediastars Prize, the technical advertising award, took place in Milan on 16 June.
Mediastars is “the most representative organisation in the sector in terms of participation in the country, thanks to the continuous work put in place to research and reward Italian creative realities.”
“Great Satisfaction” the campaign that Faravelli launched in June 2021 on traditional and digital media won 2 technical awards within the Internet and Multimedia – Online Adv category
Special Star for Creative Direction
Special Star for Experience Design
The Special Stars are “the prizes awarded to Professional Technicians for the individual items of professional specialisation related to each Section and were awarded to those who obtained the highest score in the technical votes of each Jury.”
Taking the stage to collect the two awards was Silvia Di Tommaso, Corporate Communications Manager at Faravelli. “We wanted to apply for the Award because we believe a lot in communication. In recent years we have tried to break away from the classic b2b canons and propose a different approach, aware that beyond the areas in which one works, communication speaks first and foremost to people. These awards seem to prove us right! Original, dynamic, colourful, inclusive, ‘disruptive’ to the right point, the campaign puts people and customers’ positive emotions at the centre, with a professional but different and fresh style, in which we very much reflect ourselves; a typically ‘Faravelli’ style”
The campaign was created and developed by Milan-based creative agency Puzzle
“I would like to thank Puzzle’s creative team for their fundamental support,” said Silvia Di Tommaso in the interview that appeared in the Award Annual, distributed during the evening to all the participants. “I am happy with the results achieved and grateful to work in Faravelli, a company that is always one step ahead.
