According to new Freedonia study Beverage Packaging Consumer Insights, about half of consumers agree that packaging is an important factor when making grocery shopping choices. Different consumers might care about different features more than others; however, consumers are generally aware of functional elements of a package, such as: ease of opening; resealability; convenience – size, portability, cook-in packaging; protection – keep the item fresh and undamaged.
Increasingly, consumers are also aware of sustainability features, including recyclability, recycled content, and no excess packaging.
Younger consumers are more likely than older consumers to agree that packaging is an important factor when considering their grocery shopping choices. Interest peaks at the 35-54 age group, with 61% agreeing that it is an important factor.
Overall, 58% of consumers agreed that rigid packaging can provide better protection for food compared to flexible packaging options. This perception would carry over into beverage products as well. Rates were similar across genders and ages for the most part. However, consumers are 35-54 were the most likely to think that rigid packaging was more protective with 64% of consumers in that age group agreeing with the statement.
